3 Words for 2011

"Backstage" at the "girlie" show at the Vermont state fair, Rutland (LOC)

Lots of interesting folk I read and respect are doing an interesting thing for New Year goal setting. They’re choosing 3 words that speak to their goals for the year ahead.

Generally, I’m not a fan of resolutions, but I’m very fond of goals and the number 3, so I thought I’d share my words for 2011 with you.

Execute: I plan to ship differently in 2011 than I did in 2010. Obviously I’m beholden to what my client needs are, but I’m also thinking about our digital compost as I’m laying out the calendar – there is some rich potential in our pile right now.

Experiment: I have a number of public experiments laid out for 2011, including an array of marketing and donor acquisition campaigns both online and off. I am still looking for two entrepreneurs in the Richmond, VA vicinity for two self employment experiments I have ready to launch – if you’re interested or know someone who might be, please let me know.

Engage: I’m looking forward to sharing more this year. I’ve got reams of data on 2010 campaigns (Facebook, Direct Mail, Email) and some observations on political and end of year donor campaigns that significantly outperformed expectations. This includes my aspiration to document more of our processes so that our experiments can be replicated elsewhere.

What are your words for 2011?

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