I am a sucker for the stories of makers – mix chocolate into the batch and it’s a sure bet I’m going to watch an 8 minute video about guys with funny beards:
The Mast Brothers from The Scout on Vimeo.
While it’s true you need a strong intro, having a personality and a story to your business is every bit as vital. Here are a couple of fellows who aren’t afraid to deviate from the norm, harnessing it, in fact, to be exceptional.